This class, taken by 48 full-time MBA students, is running April-June 2013. The elective aims to give students practical, hands-on exposure to design methods, sometimes called “design thinking” complemented by academic research on strategic design in organisations and community change.
Five of the eight sessions involve using design-based methods to support early-stage ventures. Mixed teams of students are each working with an entrepreneur, selected by our partner Emerge Venture Labs. The methods we’ve used include: ethnographically-inspired user research, creating personas, describing user journeys, and mapping the service ecology.
The photos below are snaps from this week’s class, in which the eight teams articulated a question that they aimed to answer by lo-fi prototyping. Depending on the venture, this took the form of creating mock-ups of marketing material, a particular user’s experience of finding and engaging with an online service, and a visualisation of the possible business model.