This class, taken by 48 full-time MBA students, is running April-June 2013.  The elective aims to give students practical, hands-on exposure to design methods, sometimes called “design thinking” complemented by academic research on strategic design in organisations and community change.

Five of the eight sessions involve using design-based methods to support early-stage ventures. Mixed teams of students are each working with an entrepreneur, selected by our partner Emerge Venture Labs. The methods we’ve used include: ethnographically-inspired user research, creating personas, describing user journeys, and mapping the service ecology.

The photos below are snaps from this week’s class, in which the eight teams articulated a question that they aimed to answer by lo-fi prototyping. Depending on the venture, this took the form of creating mock-ups of marketing material, a particular user’s experience of finding and engaging with an online service, and a visualisation of the possible business model.

MBA 2013 prototyping class MBA 2013 prototyping class MBA 2013 prototyping class

 

 

 

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