This site is about an ongoing experiment in MBA education. It shares what I have been developing at Said Business School at the University of Oxford through an elective I set up and have been teaching and assessing since 2005.

Now called the MBA elective in Designing Better Futures (previously Design Leadership), this elective gives students opportunities to explore, experience and understand what would be involved in bringing approaches from design and the arts to management and entrepreneurship. It is particularly focussed on engaging with the multiple challenges facing global and local communities.

More recently I developed the strategy for the new MBA between Central Saint Martins, University of the Arts London and Birkbeck College, University of London – an exciting and unique collaboration that is attempting on a modest scale to re-design management education. In addition I also teach a module on design on the BSc/MSc Management Science at University College London.

Over the years I have developed dialogues with several other educators trying out similar things including Fred Collopy, Youngjin Yoo and Dick Boland at Weatherhead School of Management, Case Western Reserve University;  Moura Quayle at the Saunder School of Business’s D-studio; the Rotman School of Management in Toronto; and with others working in design schools with related perspectives such as Nathan Shedroff, formerly running the Design MBA at California College of the Arts, Alison Prendiville at London College of Communication, and Jamer Hunt at Parsons, The New School for Design.

Some business schools have made significant commitments to exploring these ideas. Although it covers one small elective, I think this blog offers something to educators, researchers and students – even if only how to wriggle around institutional and disciplinary constraints.

I also continue to write and publish peer-reviewed academic research and am a regular international speaker and workshop leader.


Contact details

Lucy Kimbell

Director, Innovation Insights Hub,  and Professor of Contemporary Design Practices, University of the Arts London

Associate fellow, Said Business School

Twitter @lixindex