• Definitions of design
  • Design thinking
  • Design process and design methods
  • Managing design as a strategic resource
  • Design-led innovation
  • Designing for service
  • Managing as designing


How I teach this elective

This elective is taught partly through hands-on exploration of design in the context of a live project, complemented by readings, class discussion, visits and guest speakers. The argument of the elective is that designed artefacts are all around us and that successful organizations will be attentive about when to invest resources in design and the management of design.

In order to demystify the creative process, the elective gives students an opportunity to explore key design practices including collaborative workshops with design students. For each session, I highlight required and suggested readings. But for students willing to invest the time, I recommend several others.

At the end of this elective, students should be able to:

  1. Identify the contribution that design can make to realising strategy, creating competitive advantage and responding to contemporary problems;
  2. Describe design approaches and frameworks relevant to organizational activities such as strategy, operations, product development and innovation management and to social and policy questions;
  3. Apply methods, tools and techniques from design and design management to support product and service development and innovation processes.