54 students (29 exec MBAs + 25 full-time MBAs), summer elective
Project: Re-designing the Care4Care time-banking service
Collaborators: MDes students from London College of Communication; The Young Foundation
Guest speakers: Clive Grinyer, CISCO Internet Business Solutions Group; information designer Andrew Boag (Boag McCann)
Visits to London design studios: Engine Service Design, Plan Product Strategy, Samsung Design Europe, Sidekick Studios
This year’s elective was the biggest ever with a very lively exec MBA class bringing experience and critical insights to the activities. As in previous years, about a third of the class was taken up with a two-part collaborative project with students from London College of Communication, working together on a real project, the time-banking service being developed by social enterprise Care 4 Care.
The other two thirds of the elective involved structured sessions giving students opportunities to explore design-based methods, hear from leading design practitioners having big impacts on organizations, and critically reflect on readings through class discussion.
- Introduction to design – understanding designs-in-practice
- From designing products to designing interactions, experiences, services, and systems
- Managing designing: Getting value from design practices
- Design thinking
- Organising as designing